The motto and key visual play on the fact that there are surprisingly many advantages to be discovered at SSKM.

At the heart of the campaign is the trainee information day, where young people can get a first impression of the training at SSKM. A special highlight on this day: the so-called "Fastpass S". School pupils who have convinced the Stadtsparkasse München directly can use this ticket to shorten the further application process and secure their place in the apprenticeship.

The campaign concludes with a welcome event for the new trainees, also under the motto "Surprisingly different“.